German department store chain Gardena, which has been in the news for selling Christmas decorations and other gifts for less than a third of what stores like Macy’s and JCPenney charge, has closed its doors for the holidays and for the first time in its history.
The German department chain, which was established in the 1950s, said it would shut its doors on January 15 after a year in which it had been struggling to survive as the market has been flooded with holiday shopping.
Gardena was founded by its founder in 1952.
Its flagship store, the iconic Gardena department stores in Hamburg, has a population of about 2 million.
It opened the doors in 2012 and was considered one of Germany’s best performing department stores and has a reputation for quality and comfort.
Growth in its stock market, however, has slowed and its market capitalisation has dropped to around €2.4 billion, making it one of the smaller companies in Germany.
Its German subsidiary, the German-owned B.G. Groep, has taken over the business.
It said it hoped to reopen for Christmas with new decor.
“In order to attract new customers, Gardena has to offer a variety of special offers for those who are searching for something special,” the company said in a statement on its website.
“The Gardena team will remain in place until January 15, but it is not possible to say whether it will reopen in a bigger way.”
Gardenas store in Hamburg was also closed on December 1, with the doors still locked.
Germans can still buy holiday gifts at the store in the same way they do today, though they will not be able to bring in any of their own decorations.
German Chancellor Angela Merkel’s government is expected to decide this week whether to extend the Christmas shopping season.