Women’s department and department store stores are still struggling to gain traction in the U.S. as consumers are still waiting for new retailers to open, a new survey from consumer insights firm Ovum found.
The company surveyed more than 1,000 U.N. employees and business leaders in January and February and found that the average American female shopper spends between $30 and $40 on a shopping trip during the holiday season.
But in contrast, a recent survey by online retailer Overstock.com found that in the last three months, the average U.K. female shoper spent $38 on a holiday trip, up from $23.
Women’s department-store shoppers tend to be older, more educated, and more likely to be women.
The women surveyed said they were spending less money and more time online during the last shopping season, the survey found.
Overstock.co.uk, the online retailer that is part of the Ovum network, is known for offering a variety of shopping tips and offers that are free to its customers.
The company also has a website that offers tips and other content to help shoppers make the most of their shopping.
While Ovum’s survey found that women’s spending on holiday trips increased by 4 percent during the third quarter, the number of women choosing to spend more money at department stores fell by about 8 percent, the study said.
This was mainly because the majority of women were still opting to shop at department retailers that they were already familiar with, the researchers wrote in their report.
Ovum surveyed about 2,500 people between Jan. 31 and Feb. 2.
It was funded by the U to be published in January by the New York-based New York Times.